What is the focus of social cognitive theory?

Social cognitive theory emphasizes the pivotal role of observational learning, imitation, and modeling in the development of behavior. This framework, primarily associated with Albert Bandura, posits that individuals can learn and acquire new behaviors not only through direct experience but also by observing others. This includes watching others perform actions and receive consequences, which can influence an observer's future behavior.

The theory asserts that when individuals see someone rewarded for a behavior, they are more likely to imitate that behavior themselves, highlighting the significance of social influence and environmental factors. This process underscores the interaction between cognitive, behavioral, and environmental factors in shaping how individuals learn and act.

In contrast, other theoretical frameworks focus on different aspects of behavior, such as biological predispositions, unconscious motivations, or purely cognitive processes in isolation. However, social cognitive theory distinctly integrates the role of social interactions and observations, making it a comprehensive model for understanding behavior formation.